Colour in branding
Posted on Sunday, June 19, 2016
A logo that differs in colour from its competitors stands out in the market. Simple colours can simulate the senses and instantly convey a meaning.
We all know the basics, bright bold colours make us feel happy and uplifted where as soft, cool pastels have the opposite effect and calm us down, but can colour really influence our buying decisions? Well, in a nut shell, probably not. I have never purchased Coca-Cola over Pepsi simply because it’s red, I buy it because I’m engaged in the wider brand, I’ve succumbed to the advertising and ultimately I like the taste!