Miramar Pulse – December 2019

Welcome to the December 2019 issue of Miramar Pulse!

With a brand-new decade rapidly approaching, there are a lot of ideas out there about what marketing will look like in 2020 and beyond. It can be hard to sift through the noise, so here are some of the articles we’ve enjoyed reading the most over the last month.   

What we've been reading

Five B2B marketing tips for 2020

Technological improvements have brought about dramatic changes in the past decade. This has led to opportunities for B2B businesses to create a digital experience that grabs decision makers’ attention.

Ways to market your business more successfully in 2020

What’s next for video advertising?

Video advertising has continued to be a key driver of digital ad spend this year, with display video up 27% year on year in the first six months of 2019. The possibilities for advertisers to reach consumers with engaging video creative are only going to increase.

A new raft of opportunities in the video arena

Winners, losers and those who dared to be different in 2019

The end of the year is a time for reflection, so Marketing Week have looked back on what we can learn from the brands that stood out in 2019. There’s plenty of food for thought – regardless of the vertical where you ply your trade.

The good and the bad from an eventful year

Nine B2B marketing trends that will emerge in 2020

The only constant in marketing is change. 2020 will see the ongoing evolution of many B2B marketing trends from recent years – and the increasing influence of B2C marketing will have a big impact.   

Nine marketing trends to watch out for