Miramar Pulse – January 2019

Posted on Tuesday, February 5, 2019

George Peachey

A round-up of some of the best B2B marketing articles our talented team have been reading this month.

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Welcome to the first 2019 issue of Miramar Pulse!

Where has January gone! 2019 has well and truly got going so here's our round-up of great articles for January 2019 (and a little bit of February). Missed last month's issue? Find it here.

Grab a coffee, get inspired, and don't forget to subscribe via the button above to get all our updates direct to your inbox.

Articles we've loved in January

Lacoste Save Our Species

Lacoste Save Our Species Limited Edition Polo Campaign

A limited-edition polo collection was created where threatened species took the crocodile’s spot. The number of polos produced for each series corresponds to the remaining population sizes in the wild. Each sale helps support the IUCN in protecting endangered species.

 

Read the full article or check out the Lacoste Save Our Species Page

Selling Resolutions 2019

Seven selling resolutions for 2019

A new year means new targets – and if you’re anything like my sales team, you’ll have come back from the Christmas holiday with renewed determination to meet them faster and push past them further. January is a month for selling resolutions: the hours you’ll work, the meetings you’ll book, the size of deals you’ll close.

 

Read the full article

Mark Zuckerburg

Facebook has a plan to solve advertisers' lingering measurement concerns

Facebook and Google get beaten up a lot by advertisers for not sharing data with them while controlling the bulk of digital-ad budgets. Facebook says that not only is it willing to budge but that a measurement solution that solves some of marketers' concerns is nearly ready to roll.

 

Read the full article

New York times

Brand awareness vs engagement in content marketing

When judging the success of content marketing, which metric should be used to gauge success? It turns out brand awareness, rather than engagement, metrics are the primary KPIs used to measure content marketing.

 

Read the full article

 

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