Miramar Pulse – November 2019

Posted on Monday, December 2, 2019

Catherine Russ

Many Britons are now dreaming of a green Christmas – so brands have stepped up their commitment to reducing waste.

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Welcome to the November 2019 issue of Miramar Pulse!

While Christmas is the most wonderful time of the year – with all the alcohol, food and gifts – it’s also one of the most wasteful. According to Biffa, the UK creates up to 30% more waste than usual in December. Here are some of the articles we’ve been reading on this topic over the past month.

What we've been reading

Iceland’s new products have 97% less plastic packaging

Iceland’s new products have 97% less plastic packaging

The frozen food retailer has replaced packaging on 18 Christmas products with recyclable paper wrap. This adds to its commitment of scrapping plastic packaging from its own-label products by the end of 2023.

Iceland demonstrates it’s possible to have a sustainable Christmas

M&S announces glitter-free Christmas collection

M&S announces glitter-free Christmas collection

Glitter has been removed from the M&S ranges of cards, wrapping papers, gift tags and crackers. They have also added recycling instructions to the back of their wrapping paper rolls, advising customers to remove tape and bows.

The retailer is working to ensure all its packaging is widely recyclable by 2022

Greenpeace’s festive film sends poignant message about sustainability

Greenpeace’s festive film sends poignant message about sustainability

Not one for the traditional Christmas ad, Greenpeace tends to throw an alternative spot into the mix. This year, it wants to drive consideration of veggie roast dinners. Avoiding a guilt-trip montage, they have instead opted for a humorous approach.

Watch the roast battle between a potato and an 'evil' turkey  

Have yourself a sustainable Christmas

Have yourself a sustainable Christmas

The 2019 Christmas consumer is more socially and environmentally conscious than ever. Hence, we can see a rise in plastic-free, reusable, recyclable, vegan and charity-based products being advertised as the ultimate way to feel good this Christmas.

See how this shift will impact spending habits

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