Miramar Pulse – October 2019

Posted on Wednesday, November 6, 2019

Catherine Russ

Here are some of the articles from across the web that we’ve enjoyed over the past month.

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Welcome to the October 2019 issue of Miramar Pulse!

The below examples all explore lessons that B2B marketing can take from B2C marketing. Enjoy!

What we've enjoyed reading

The rise of B2B festival marketing

The rise of B2B festival marketing

Corporate marketing events are big business – Barcelona’s B2B focussed Mobile World draws in crowds of over 100k! While they’re unlikely to end up like Glastonbury, it’s interesting to see these events bringing in more elements of consumer facing festivals.

See how corporate events are learning from consumer targeted festivals

Does B2B match B2C in terms of customer experience?

Does B2B match B2C in terms of customer experience?

According to this piece, 90% of B2B marketers think their organisations need to be as focussed on customer experience as their B2C counterparts. However, they also suggest B2B marketers need to be smarter with their data to deliver a good individual experience.

Why customer experience is just as important to B2B marketers

Is B2B moving towards social selling?

Is B2B moving towards social selling?

Selling on social media is something you might more readily associate with B2C marketing. But as more businesses become active on social media, social selling is getting increasingly popular in the B2B space.

Find out more about trends in B2B social selling

Is there even a difference between B2B and B2C marketing?

Is there even a difference between B2B and B2C marketing?

There’s plenty of content out there discussing the differences between B2B and B2C. This article lays out the argument that they’re more similar than many believe, as both should involve targeting a buyer persona and writing ‘for the human’.

See if this matches up with your experiences of B2B vs B2C

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