Miramar Pulse – October 2019
Catherine Russ
Here are some of the articles from across the web that we’ve enjoyed over the past month.
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Here are some of the articles from across the web that we’ve enjoyed over the past month.
The below examples all explore lessons that B2B marketing can take from B2C marketing. Enjoy!
Corporate marketing events are big business – Barcelona’s B2B focussed Mobile World draws in crowds of over 100k! While they’re unlikely to end up like Glastonbury, it’s interesting to see these events bringing in more elements of consumer facing festivals.
See how corporate events are learning from consumer targeted festivals
According to this piece, 90% of B2B marketers think their organisations need to be as focussed on customer experience as their B2C counterparts. However, they also suggest B2B marketers need to be smarter with their data to deliver a good individual experience.
Why customer experience is just as important to B2B marketers
Selling on social media is something you might more readily associate with B2C marketing. But as more businesses become active on social media, social selling is getting increasingly popular in the B2B space.
There’s plenty of content out there discussing the differences between B2B and B2C. This article lays out the argument that they’re more similar than many believe, as both should involve targeting a buyer persona and writing ‘for the human’.
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