Welcome to Alex, our new Digital Project Manager

Posted on Wednesday, January 10, 2018

Alex Williams

We catch up with the latest addition to the Miramar team: Alex, who joined us in December 2017. Find out what prompted him to join us, and discover the skills and experience he brings with him.

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Why did you decide to join Miramar?

One of the biggest appeals for me was the opportunity to make my mark at an agency with a reputation for producing outstanding work for its clients that’s going through an exciting period of growth, and to grow along with it. I was confident that my skillset and experience could add value to the agency and help it along that growth path.

During the interview process, my conversations with Craig (MD) and the heads of department I met gave me a real feel for the friendly culture and open working environment this agency fosters. It felt like a great fit for my personality and the way I work, and I was thrilled to discover they felt the same about me.


What’s your background?

I’m a T-shaped digital specialist – I have a broad skillset across most aspects of digital media, acquired over many years of working both client-side and agency-side, but with specialist knowledge in digital projects and digital marketing.

I have a lot of experience in planning and managing digital projects – such as website builds, digital asset creation, video production, and app development – and have had the privilege to work with many globally-recognised brands across education, healthcare/pharma, technology, retail, entertainment, and consultancy sectors, to name a few.

I hold a professional Diploma in Digital Marketing from the Institute of Direct and Digital Marketing (IDM) and have extensive experience in digital marketing strategy and campaign development, social media, content marketing, email marketing, SEO, PPC (paid media) and analytics, working with small businesses and individuals through to large multinational corporates, and everything in-between.


What is digital project management?

Boiled down to the simplest statement I can think of: Digital project management is making stuff happen in a digital context. It’s the planning, organising and application of processes and resources (including people) to deliver a digital project.

It means taking the lead on a digital project – managing clients, maintaining the strategic direction of a project, keeping the end result customer-focused, and making sure the whole project team will produce an end product that meets business needs and will deliver results. 

The goal is to find solutions to often complex problems and work out how to resolve a client need or customer challenge. For that, you need an expert in the digital world, which is why DPMs exist.

What are you looking to achieve at Miramar?

I always strive to achieve the best results possible for myself and my clients; a big part of that is understanding the bigger picture of a clients’ needs and how the project or activity I’m delivering for them aligns with their specific business objectives. It’s my hope and intention to apply everything I’ve learned over years of successes (and a few mistakes!) to really get to the heart of Miramar’s clients’ needs and deliver truly outstanding digital experiences for them and their customers. With the incredibly talented team here, I’m confident we can do that.


What’s your favourite thing about Miramar so far?

The people. Everyone I’ve met and spoken to has been kind, supportive and helpful whilst I’ve settled in. I’m really looking forward to developing those relationships further as we work together on exciting new projects.


Finally, tell us something about yourself that your new colleagues don’t yet know.

It was a very well-kept secret at my last company, but I guess there’s no hiding it here – I am a bit of a theatre nut and regularly perform on stage with one of Oxford’s best-known and most critically-acclaimed theatre groups, Oxford Operatic Society.


Ready to start a digital project with Miramar? Get in touch today!

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