Strategy

Our Planning team is home to some of the leading experts in the creation of customer-centred, multi-channel strategies, giving you the edge over your competition. To succeed in today’s always-on world you need to break through the clutter of the 3000+ marketing messages your customers see every day. You need to understand them as people: their needs, wants, desires and fears. It’s how you can stop treating them like an ‘average customer’. At Miramar, we believe that there’s no such thing as an ‘average customer’. Our expert Planners take the time to see the big picture and understand your target audience. Then they define laser-targeted campaigns, multi-channel customer roadmaps, lead-gen programmes and sales funnels that consistently deliver real business results.

Audience profiling and persona planning

Campaign roadmaps

Conversion rate optimisation

Sales enablement

Performance analysis and insight

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Audience profiling and
persona planning

It’s easy to throw together a set of customer data and assumptions and call it your Customer Profile. But it doesn’t work. We use Personas to create truly effective marketing, content and sales strategies. The result? You dramatically increase your ROI.

Campaign roadmaps

For every campaign Miramar works on, we create scenario narratives, based around each of your target customers. Our tailored journeys are designed to facilitate each customer’s buying process, making them far more powerful than shoehorning people into your sales approach.

We provide detailed planning of the customer journey, roadmap the campaign content, engagement, re-targeting, lead capture and lead nurture phases. By Defining the detailed ‘action plan’ we aim to ensure big ideas happen properly and effectively.

Conversion rate optimisation

Our team work hard to ensure your campaigns and websites are generating the business that your efforts deserve. We provide A/B and MVT testing, in-depth analysis of your customer journeys and their bottlenecks, sales funnel audits and step-by-step optimisation

Sales enablement

In all industries, but particularly B2B, the generation of warm, sales-ready leads is the life-blood of a business. We are experienced in developing marketing strategies that help your sales force get more deals over the line, exploding your ROI and bottom-line profits.

Delivering campaigns that work with the sales team to nurture prospects is our goal. Profiling prospects and customers to understand how they want to buy from you is our process. Marketing automation planning and roadmaps is what we deliver.

Performance analysis and insight

Big data is the current big buzzword, but most businesses are still struggling to use their normal-sized data. We track, monitor and interrogate all aspects of your marketing data to give real insight into how you can continually improve the performance of every marketing £/$/€ you spend.

Analytics audits, set-up and regular reporting. Constant intelligence gathering to inform sales and marketing decisions. In-depth reporting on campaign performance to improve conversion rates on-the-fly.

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Tell us what you need and one of our experienced team will get straight back to you to discuss your objectives and how we can help you achieve them.