Channel

Our channel marketing team has in-depth knowledge of the channel marketing cycle pan EMEA and a passion for delivering results for our Partners. Whether you are a Vendor, Distributor or Value-Added Reseller, we specialise in bespoke marketing programmes that deliver results for all stakeholders within the channel.

Partner programmes

End user promotions

Events, SPIFFs & Incentives

Fund management

Reward portals

Partner recruitment

Training initatives

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Partner Programmes

Encourage brand loyalty with your channel partners (distribution or VARs). We can help you come up with strategic loyalty programmes to ensure that your brand stays within the forefront of the channels mind (and most importantly their Account Managers). We can put together a bespoke plan for you and roll it out across your chosen Partner(s). We can also provide you and your Partners with the right marketing toolkits and measure the success through out to ensure we produce the most effective campaign and report back the return on investment.

We deliver strategic marketing campaigns which can be rolled out across multiple partners to deliver group incentives and consistent messaging for your brand. Each campaign will be assessed based upon your objectives and we’ll make sure that not only is your messaging on brand but relevant to each of your differing partners in a single campaign.

End user Promotions

We can plan end-user campaigns which will engage directly with your own customers, acting as a sales enablement tool for your own sales teams. We will evaluate how your end-users buy and put together bespoke marketing plans to reach your specific goals. We’ll plan, execute and manage every part of the campaign for you. We can also create co-branded marketing campaigns, assets and ‘campaigns in a box’ to distribute to your partners.

Events, SPIFFs & Incentives

We create tailor-made promotions to sales teams to increase their knowledge and increase market share. We plan incentives from reward points and cash bonuses to events and create user-friendly solutions to track performance and sales progression. Don’t forget, incentives are taxable benefits and we can easily help you to get your head around this too, so you aren’t surprised with big tax bills at the end of your fiscal year.

Fund Management

We can manage all aspects of fund management for you, from managing MDF claims and reporting on budget. We can take the hassle out of financial management and ensure you have everything you need to make a successful claim for funds at the end of every campaign.

Reward Portals

We build easy-to-use rewards portals to track targets, sales progress, training and accreditations. We have existing successful models or can create something bespoke for your own objectives and customers.

Partner recruitment

We support everyone from new entrants to the market through to organisations who want to refresh or engage with new partners within the channel. We can help you qualify leads and support with new partner acquisition.

Training initiatives

We can inspire your partners using effective and engaging sales enablement tools to improve their sales of your products. We can assess customer solution benefits, create the right messaging and really capture the benefits of your training and accreditations.

Already have a project in mind?

Tell us what you need and one of our experienced team will get straight back to you to discuss your objectives and how we can help you achieve them.