3Si Rebrand and Website 

New corporate messaging and website to reflect 3Si's story 

75%

increase in visits from organic search

52%

increase in dwell time

30%

increase in page view

The challenge

  • 3Si came to us in need of a new corporate website
  • They wanted a site that could clearly illustrate how their business units fit into the group, with the individual brands, their USP’s and heritage remaining
  • The new site needed to convey the group as a local brand which is approachable and trustworthy to set it apart from their main competitors
  • A 3Si brand vision needed to be created to run through the site, bringing together the 3Si values, commitments and story
  • Phase one was the design, build and launch of the corporate site, with the five business unit sites to follow as phase two

The solution

  • Miramar kicked off the project by running a brand and messaging workshop attended by the key 3Si stakeholders
  • Together we established who 3Si are as a group and how they wanted to be conveyed
  • We planned their messaging and established the 3Si story which formed an under arching strategy to shape the new website
  • It was then over to our copywriters to bring this to life with an extension of the 3Si brand guides that sets out the story, elevated statement and key words for communications
  • To determine the optimum way for the five business units to fit within the group site, we also ran a technical architecture workshop
  • Our recommendations for site delivery and site structure also formed the basis of a future rollout across the other business unit sites
  • It was then onto the design and build of the site...

The result

  • The brand has been brought to life with impactful vibrant images
  • The five business units are clearly represented throughout to explain the group structure
  • News, events and careers are fed in across the business units to form a central hub and further bring the units together
  • The 3Si story, mission and values build a shared vision and shape the identity of the group
  • The 3Si brand is being utilised for corporate collateral to take the new look and feel beyond the site and bring consistency within the group
  • Some of the great results we have achieved include:

    30.48% increase in page views

    52.44% increase in average time on page

    87.34% increase in sessions

    73.56% increase in visits from organic search

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