Hitachi Product Showreel

Showcasing the Hitachi transition through video

Two great videos telling the corporate story behind HHA 

The challenge

  • HHA came to us in need of a new corporate video to tell their story
  • From their recent rebrand (see our other case study here) they wanted to convey their outlook and purpose
  • The video needed to work across their global marketing team plus the Americas sales and service team
  • They also wanted to include their customers as an external extension of the campaign 

The solution

  • We’ve produced a range of videos for HHA previously so the best way to tell their story was to bring this all together
  • We took their key message and combined with footage from our previous videos
  • This was structured across a video storyboard to tie it all together and add movement, interest and flow
  • To cater for such a wide audience we opted for an internal version and an external version

The result

  • Two videos: each had the flexibility to tailor the content perfectly to the audience
  • The internal video installs a real sense of pride for the internal teams by summarising the success of the brand
  • It brings together the work from across their different regions and teams to show their combined results, creating a strong sense of collaboration
  • The external video tells the HHA story, who they are and what they do
  • It's punchy and to the point, with footage from across their previous product videos bringing their messaging to life


SOCIAL

  • Total reach of over 9.5 million since on Facebook since launch 
  • Total reach of over 8.5 million since on LinkedIn since launch

Thinking about working with us?

Tell us your marketing needs and one of our experienced team will get straight back to you to discuss how we can help.

Chat to us