Milton Park 
Rebrand and Website

A rebrand and new identity for Europe's biggest independent business park

13%

visitor increase

33%

increase in inbound leads

38%

increase in CTR

The challenge

  • Milton Park came to us in need of a full rebrand
  • They wanted a new stand out identity to take the brand forwards 
  • Their brand was tired and didn’t reflect their community culture and ambitious visions for growth
  • They needed a refresh to attract new investors as well as new tenants with imminent plans to extend the park

The solution

  • An extensive research phase including competitor analysis, focus groups, questionnaires and one-to-one interviews
  • Insight and results of our research gave the inspiration and tools for the new brand and vision
  • We would position Milton Park as “the premium business park in the South East of England”
  • Our new creative styling, typography and tone of copy would reflect prestige and community values
  • The new brand mark provides the park with an instantly recognisable presence
  • We produced brand and messaging guides and rolled out the new look across all assets
  • A new website was designed and built within HubSpot to act as a central hub for the brand 

The result

  • The new brand embodies the park’s key values with a contemporary style
  • The brand defines the relationship between Milton Park and its’ third-party owners for all audiences
  • The new website has seen a 13% increase in visitors and 33% increase in inbound leads
  • The brands' communications have also seen a dramatic improvement across the board with email click through rates up 38%

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