Softcat Website Design and Build 

On-going evolution of the Softcat website 

2min+

dwell time

2.22

page views per session 

446k

unique users 

The challenge

  • In 2015, Softcat commissioned us to update their website
  • It had fallen behind their competitor’s websites and needed to provide a better UX for their customers
  • After a quick turnaround, Miramar launched V1 of the new website, using the trademark bright colours, a better navigation system and ‘fun’ stock imagery
  • And since this point, we’ve been enhancing and managing the site ever since!

     

The solution

  • 3 years on, we are optimising the functionality and integrating features to generate customer leads
  • We developed a brand new navigation system, providing a better user experience
  • We also added parallax to the homepage, altered the layout of every page and introduced flat graphics and photography, in replacement of the stock imagery

The result

Since the launch of v1 in July 2015 up until January 2017 we’ve seen:

  • 1,852,000 page views
  • Over 797,500 sessions from 446,000 unique users
  • An average of 2.32 page views per 2 minute (average) session
  • Traffic is still over 50% new visitors
  • Returning customers at over 45%

Thinking about working with us?

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