Softcat and Cisco Partner Event

Organising and promoting a one-day partner forum 

100 

delegates 

350

viewers of live stream 

4

keynote speakers

The challenge

  • Softcat had just achieved Cisco’s EMEAR Partner of the Year award
  • To promote this, they came to us asking for a full campaign, culminating in a London based event
  • They wanted a collaborative event, bringing together key figures from Softcat and Cisco

The solution

  • Firstly we sourced and booked a compelling venue that was easily accessible for their audience 
  • We then produced a digital campaign to promote the event, with a range of emails and paid social media
  • We created internal signage, videos, merchandise, emails and a web page to encourage attendees
  • To widen the audience we also arranged to have the event live streamed

The result

  • The live stream audience smashed the target by 285% and has had 350 subsequent views since uploading to YouTube
  • The event was very successful at bringing together Softcat and Cisco in front of their prospects
  • Attendees provided a fresh batch of new leads for follow up
  • All surveyed attendees would attend another similar event – they liked the venue, the format and the atmosphere
  • The Softcat marketing department described the project as ‘great end to end campaign and provided the opportunity to try new technologies with a fantastic end result'

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