Vertiv Pan-EMEA Event Series

Building engaging stands across a series of pan-EMEA events 

6

events

3

countries 

1

modular stand 

The challenge

  • Emerson Network Power came to us with a great opportunity to have fun with a new brand
  • The new brand was to be gradually introduced over the course of six key exhibitions
  • After the first two events, the new brand was to fully take over the stand creative 
  • Emerson had six stand spaces all with unique dimensions and layouts
  • The brief was a stand design that would work for each event and a creative presence that would engage with delegates getting them to step over the line

The solution

  • We designed an interactive and experiential modular stand that had high impact across all six events
  • The reusable framework with interchangeable graphic panels allowed us to focus the creative and message based on each events audience and market dynamics
  • To capture delegate attention striking video walls showcasing case studies and the new company brand proposition were installed
  • Four interactive podiums were set up to host their customer app, which guided delegates through their product offering
  • The stand team along with a barista kept the delegates buzzing

The result

  • Feedback from delegates, the team on the stand and even competitors was great
  • Interactive podiums were in constant use providing insight
  • The app content gave delegates a relaxed and personal way to research the proposition without the usual direct sell
  • The video wall drew crowds and encouraged delegates to step over the line and engage with the interactive elements or the sales team
  • A great event series with a big bundle of new leads and conversations to be continued
  • The modular stand can be reused for the next event calendar 

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