Vulcan Product Launch Video

Utilising video and 3D renders 

11

languages

50

leads in 2 days 

£1m

pipeline in 2 days 

The challenge

  • OI’s product launch needed to create an impact and stand out (see our other case study for background) 
  • Customers needed to get a real feel for the high value product
  • They’d want to see what made this product different and why they should upgrade to this model

The solution

  • Video was a clear winner as a key tactic for this campaign: we could put the product to use and show it in its working environment 
  • We sourced a scrapyard in Amsterdam where we could shoot the video and sent the team out to film
  • The video edit applied descriptive overlays across the shoot content to highlight the product USP's 
  • Creating an additional interactive 3D render was the perfect way to allow customers to get hands on with the product

The result

  • The product was brought to life through the powers of 3D and video
  • Both assets were utilised on social media and the product landing page to inform, educate and engage
  • Combined with the rest of the campaign the launch was a huge success
  • It's been the most successful product launch for OI to date!
  • Within the first 2 days of launch we had 50 leads – equating to a £1million pipeline

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