3Si Website Redesign

3Si came to us in need of a new corporate website. They wanted a site that could clearly illustrate how their business units fit into the group, with the individual brands, their USP’s and heritage remaining. 

The new site needed to convey the group as a local brand which is approachable and trustworthy to set it apart from their main competitors.

A 3Si brand vision needed to be created to run through the site, bringing together the 3Si values, commitments and story.

Phase one was the design, build and launch of the corporate site, with the five business unit sites to follow as phase two. 

Since the launch of the new website, 3Si have seen a huge increase in engagement, with users spending up to 67% longer on the new site compared to the previous one. 

The solution

Miramar kicked off the project by running a brand and messaging workshop attended by the key 3Si stakeholders. Together we established who 3Si are as a group and how they wanted to be conveyed. We planned their messaging and established the 3Si story which formed an under arching strategy to shape the new website. It was then over to our copywriters to bring this to life with an extension of the 3Si brand guides that sets out the story, elevated statement and key words for communications.

To determine the optimum way for the five business units to fit within the group site, we also ran a technical architecture workshop. Our recommendations for site delivery and site structure also formed the basis of a future rollout across the other business unit sites.

It was then onto the design and build of the site...

The result

The brand has been brought to life with impactful vibrant images, and the five business units are clearly represented throughout to explain the group structure. News, events and careers are fed in across the business units to form a central hub and further bring the units together. The 3Si story, mission and values build a shared vision and shape the identity of the group.  

The 3Si brand is being utilised for corporate collateral to take the new look and feel beyond the site and bring consistency within the group.
Feedback has been fantastic and we are now busy working on phase two! Some of the great results we have achived include:

  • 30.48% increase in page views
  • 52.44% increase in average time on page

  • 87.34% increase in sessions

  • 73.56% increase in visits from Organic search