Miramar kicked off the project by running a brand and messaging workshop attended by the key 3Si stakeholders. Together we established who 3Si are as a group and how they wanted to be conveyed. We planned their messaging and established the 3Si story which formed an under arching strategy to shape the new website. It was then over to our copywriters to bring this to life with an extension of the 3Si brand guides that sets out the story, elevated statement and key words for communications.
To determine the optimum way for the five business units to fit within the group site, we also ran a technical architecture workshop. Our recommendations for site delivery and site structure also formed the basis of a future rollout across the other business unit sites.
It was then onto the design and build of the site...