Brocade Vision C-Level Forum 

Organising and delivering a turnkey C-level forum 




overachievement on registrations


overachievement on attendees

The challenge

  • Brocade came to us to create and deliver a turnkey C-level executive forum
  • The event needed to stand out and grab the attention of an audience whose interests in Brocade events had been declining  
  • They wanted an event concept and communications campaign along with venue sourcing, liaising and booking
  • A target of 120 registrations and 50 delegates had been set, with a prospect database of 500 senior contacts sourced and segmented  

The solution

  • Working closely with the Brocade team, the brand ‘Vision’ was developed: placing them as forward-thinking leaders
  • We matched the brand theme with the strapline ‘driving your data centre innovation’
  • For the venue we opted for Mercedes Benz World: delegates would be drawn by the chance to race round the track, and it matched perfectly with the brand’s new values
  • The event logo was based on the airflow of a car to tie everything together
  • The creative was rolled out across the invites and event collateral

The result

  • The event surpassed expectations with a fantastic level of interest
  • We exceeded the registrations target by 25% 
  • The number of attendees reached 91: an overachievement of 82%
  • All attendees were mapped into sales and follow-up cycles
  • With delegates from organisations including Merrill Lynch, AT&T, Lotus and CITI Bank; Brocade Vision set a new level in CEO briefings

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