Brocade Vision

Miramar were approached by Brocade to create and deliver a turnkey CEO Executive forum that would overcome the usual attendance issues by igniting interest from Brocade’s clients and prospects.

The event surpassed expectations with the registrations target exceeded by 25% and the number of attendees reaching 91, an overachievement of 82%

The solution

Working closely with the Brocade team, the brand ‘Vision’ was developed along with the strapline ‘driving your data centre innovation’. 


Mercedes-Benz World, Brooklands offered the perfect combination of brand values and facilities.


With delegates at C-level, the demand generation campaign required high value content and impact.

The result

A target of 120 registrations and 50 delegates had been set, with a prospect database of 500 senior contacts sourced and segmented. 


The event surpassed expectations with the registrations target exceeded by 25% and the number of attendees reaching 91, an overachievement of 82%. All attendees were mapped into sales and follow-up cycles. With delegates from organisations including Merrill Lynch, AT&T, Lotus and CITI Bank; Brocade Vision set a new level in CEO briefings.