Solar Archive 
Brand Creation

Creating a brand and set of guides from scratch 

A vibrant and bold brand for a new venture

The challenge

  • Cryoserver came to us with an exciting proposition to create a new brand from scratch
  • The new brand would offer a white labelled version of their solution (email archiving) to managed service providers 
  • They already had a name - Solar Archive - but we needed to create a look, feel and unique identity to sit apart from Cryoserver 
  • Solar Archive was a new global venture for the company and we needed the brand to have an impact 
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The solution

  • We started with getting insight from the Cryoserver team about what Solar Archive was about: their aims, visions, values and USPs
  • It was then over to the studio to put together a series of concepts that reflected this, before signing off a final look
  • We produced a set of brand guides to include logo use, imagery, icons and colour palette along with a range of templates to roll out the brand across various everyday assets
  • We created templates for PowerPoint, white papers and data sheets
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The result

  • The new brand is a real contrast to Cryoserver giving it a unique identity
  • The vibrant brand imagery aligns to core brand values and the rich saturated colours give the brand a strong impactful look
  • The logo reflects what they do (email archiving) in a stylish and simple way – giving a modern and clean look
  • The guides and templates ensure brand consistency across the different channels and users
  • The Solar Archive team rolled the look out across their website: they were then ready to go to market with this new arm of the business! 
  • Launching officially at Cloud Fest 2018, the next challenge was how best to do so…(see our event case study)
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