Cryoserver came to us with an exciting proposition to create a new brand from scratch
The new brand would offer a white labelled version of their solution (email archiving) to managed service providers
They already had a name - Solar Archive - but we needed to create a look, feel and unique identity to sit apart from Cryoserver
Solar Archive was a new global venture for the company and we needed the brand to have an impact
The solution
We started with getting insight from the Cryoserver team about what Solar Archive was about: their aims, visions, values and USPs
It was then over to the studio to put together a series of concepts that reflected this, before signing off a final look
We produced a set of brand guides to include logo use, imagery, icons and colour palette along with a range of templates to roll out the brand across various everyday assets
We created templates for PowerPoint, white papers and data sheets
The result
The new brand is a real contrast to Cryoserver giving it a unique identity
The vibrant brand imagery aligns to core brand values and the rich saturated colours give the brand a strong impactful look
The logo reflects what they do (email archiving) in a stylish and simple way – giving a modern and clean look
The guides and templates ensure brand consistency across the different channels and users
The Solar Archive team rolled the look out across their website: they were then ready to go to market with this new arm of the business!
Launching officially at Cloud Fest 2018, the next challenge was how best to do so…(see our event case study)
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