Solar Archive Brand Creation

Cryoserver, an email archiving solution that allows you to locate any email instantly, came to us with an exciting proposition. They needed us to create a new brand from scratch. The name was already decided - Solar Archive - but we needed to give this new brand a look, feel and identity to stand alone from Cryoserver. Solar Archive is the white labelled version of Cryoserver, a new venture for the company: it repackages their solution for launch to managed services providers worldwide.

Creating a stand-out, vibrant new brand from scratch for rollout across online and offline assets 

The solution

We started with getting insight from the Cryoserver team about what Solar Archive was about: their aims, visions, values and USPs. It was then over to the studio to put together a series of concepts that reflected this, before signing off a final look.

We produced a set of brand guides to include logo use, imagery, icons and colour palette along with a range of templates to roll out the brand across various everyday assets. We created templates for PowerPoint, white papers and data sheets.

The result

The new brand is a real contrast to Cryoserver giving it a unique identity. The vibrant brand imagery aligns to core brand values and the rich saturated colours give the brand a strong impactful look. The logo reflects what they do (email archiving) in a stylish and simple way – giving a modern and clean look.

The guides and templates ensure brand consistency across the different channels and users.

The Solar Archive team rolled the look out across their website: they were then ready to go to market with this new arm of the business! Launching officially at Cloud Fest 2018, the next challenge was how best to do so…