Creating an integrated digital and direct mail campaign to generate new demand
Docker came to us with a list of 450 global prospects
They wanted to run a direct mail campaign to C-level IT Ops contacts that informs, engages and prompts action
The campaign needed to stand out, and grab the attention of busy prospects
For a targeted list, DM was a clear choice and was supported with an email series and a dedicated landing page to create multiple touchpoints
To illustrate their solution of containerisation, we designed and produced a bespoke branded box
When the recipient takes the lid off, the sides fall to reveal three tiers which included a video card (with customer testimonials), a business card (with their regional AM details) and a brochure (with product info)
The DM linked through to the landing page with a chance to find out more, get in touch and interact with an ROI calculator to show the savings Docker can bring
450 boxes sent worldwide
3.5% conversion rate
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