Docker Direct Mail

Engaging leads with a stand-out DM

Creating an integrated digital and direct mail campaign to generate new demand

The challenge

  • Docker came to us with a list of 450 global prospects
  • They wanted to run a direct mail campaign to C-level IT Ops contacts that informs, engages and prompts action
  • The campaign needed to stand out, and grab the attention of busy prospects

The solution

  • For a targeted list, DM was a clear choice and was supported with an email series and a dedicated landing page to create multiple touchpoints
  • To illustrate their solution of containerisation, we designed and produced a bespoke branded box 
  • When the recipient takes the lid off, the sides fall to reveal three tiers which included a video card (with customer testimonials), a business card (with their regional AM details) and a brochure (with product info)
  • The DM linked through to the landing page with a chance to find out more, get in touch and interact with an ROI calculator to show the savings Docker can bring

The result

  • 450 boxes sent worldwide
  • 3.5% conversion rate

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