Emergency Services Lead Generation

Panasonic supply a number of emergency services (police, fire, ambulance) across Europe with Toughpad and Toughbook devices to aid their day to day tasks. The objective of this particular campaign was to generate fresh leads across this region and industry, to grow their market share. 

Open rate: 4.95% CTR: 8.28%

Dwell time: 6:04mins

The solution

We wanted to get across in a simple way the benefits of the Panasonic emergency services offering and how they can help their target audience overcome a number of identified pain points. To work pan-EMEA we teamed up with a translation agency and executed a multi-language email and landing page campaign. The CTA was simple: get in touch and organise a meeting with a Panasonic account manager. The content of the campaign acted as teaser information: booking a meeting would let you find out more. To appeal to their varied audience, we had sector specific information for each of the different emergency services so that we could really drill into their pain points.

The result

So far, the campaign has proven successful with an average open rate of almost 5% and from the clicks we saw a great dwell time of over 2 minutes. It's been a great kick-start to promoting this particular offering, and experimenting with their data set. More activity to follow!