We wanted to get across in a simple way the benefits of the Panasonic emergency services offering and how they can help their target audience overcome a number of identified pain points. To work pan-EMEA we teamed up with a translation agency and executed a multi-language email and landing page campaign. The CTA was simple: get in touch and organise a meeting with a Panasonic account manager. The content of the campaign acted as teaser information: booking a meeting would let you find out more. To appeal to their varied audience, we had sector specific information for each of the different emergency services so that we could really drill into their pain points.