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of recipients shared their kits on social


Direct Mailers sent out

The challenge

  • Fujitsu needed a way to stay in their Partners minds during a time when face-to-face contact was minimal due to Covid-19 restrictions.
  • They asked Miramar to create a solution that could generate engagement and re-ignite conservations between Partners and their Partner Account Managers.

The solution

  • We sent out 50 ‘WFH Direct Mails’ to Partners’ homes containing Fujitsu branded items designed to help with home working and living in lockdown. The packs included items such as a workout-from-home kit, desk plant, and a gin-tasting kit.
  • The packs were packaged in a bright and attractive box wrap. They also contained a fold-out flyer with messages about Fujitsu’s key focus areas as well as a CTA to enter the social competition on LinkedIn.
  • The hashtag ‘#FujitsuFromHome’ was used to encourage Partners to enter the competition by posting photos of their WFH packs on LinkedIn and generate a social buzz. Winners were judged by Fujitsu based on the most creative photos shared.
  • We incentivised the social campaign with prizes of luxury food and drink hampers. This was announced in a fun and engaging way on the flyer by using a scratchcard to reveal what the Partners could win if they took part.

The result

  • The campaign was a great success and received plenty of positive feedback internally within Fujitsu.
  • There was also lots of positive feedback from Partners, with hashtags such as #Bettertogether gaining traction online.
  • Based on the success of the first run, the campaign is being replicated for the next quarter with a Christmas theme for 50 Partners and 50 end user customers.
  • Other areas of Fujitsu are also replicating the WFH packages for different campaigns – all linking back to #FujitsuFromHome.
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The #Fujitsufromhome packages helped to support our channel Partners during a tough period. We wanted to remind our valued customers that Fujitsu were still here to support them; not just with their IT sales, but also as individuals. The campaign was a real success with partners on social channels. Partners were also contacting us directly to extend their thanks for making them smile during such a difficult time. For me, this was the real success of the campaign.

Amy Lishman, Partner Account Manager

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