Miramar Agency | Hiscox Sales Enablement Tool

17min

dwell time

6.3

page views per session

300+

users

The challenge

Hiscox needed a new sales enablement solution
Their current tool was a printed guide which was difficult to update and lacked engagement
The new tool needed to explain the world of marketing and media clients - the ins and outs of what they do and the potential exposures they face

We needed the guide to be informative yet engaging and enjoyable to read
We created an interactive site that felt like a journey – a story – that explained this lucrative area of the insurance market
Our talented copywriters found the humour and crafted copy to explain in witty, tongue in cheek style what each type of media agency did
We designed iconography to represent each client and bring the copy to life
An option was added to download and save the information to review offline
An offline version of the site was created that offered a brochure that could not only be saved as a PDF but lent itself to a print option

A fully responsive and optimised for mobile site was created
Hiscox could track usage and gamify their users to promote engagement
Content can be readily updated
Users spend an average of 17 minutes at a time using the site - a great engagement level
During an average visit users access 6.3 pages

Tell us your marketing needs and one of our experienced team will get straight back to you to discuss how we can help.