We knew the guide had to be informative, but also easy to digest and engaging enough that brokers would not only read it – but enjoy it. We unleashed our digital innovators and asked them to use the latest technologies to produce a site that felt like a journey – a story – that explained this lucrative area of the insurance market. Our talented copywriters found the humour and crafted copy to explain in witty, tongue in cheek style what each type of media agency did. The design team then looked at iconography to represent each client and each exposure to help transform the copy into content which could be easily referenced.Fundamental to the solution was providing an option for the busy brokers to download and save the information to review offline – while not compromising the integrity and brilliance of the content. An offline version of the site was created that offered a brochure that could not only be saved as a PDF but lent itself to a print option.