Hiscox Broker Guide

Hiscox works in partnership with a trusted network of professional insurance brokers in the UK. Each broker has specialist knowledge to assess insurance needs and can also manage the claims process for their clients - but some specialist clients need a little explaining. Hiscox asked us to work with them to produce an interactive guide to help brokers to understand the world of marketing and media clients – the ins and outs of what they do and the potential exposures they face.

Average dwell time: 17 minutes. 6+ pages viewed per session

The solution

We knew the guide had to be informative, but also easy to digest and engaging enough that brokers would not only read it – but enjoy it. We unleashed our digital innovators and asked them to use the latest technologies to produce a site that felt like a journey – a story – that explained this lucrative area of the insurance market. Our talented copywriters found the humour and crafted copy to explain in witty, tongue in cheek style what each type of media agency did. The design team then looked at iconography to represent each client and each exposure to help transform the copy into content which could be easily referenced.Fundamental to the solution was providing an option for the busy brokers to download and save the information to review offline – while not compromising the integrity and brilliance of the content. An offline version of the site was created that offered a brochure that could not only be saved as a PDF but lent itself to a print option.

The result

Fully responsive and optimised for mobile use the innovative site was a big success with people averaging just under 17 minutes viewing the site and accessing 6.3 pages per session.