Achieving engagement and strengthening broker relationships for Hiscox at BIBA, the insurance industry’s biggest annual event.
Using the event to raise awareness of cyber security risks and the cover Hiscox provides for them.
Hitting a target of getting 100 meetings booked with prospects across the 2 days of BIBA.
Standing out at an event of 8,000+ attendees, 5,000 registered brokers, and 217 stands.
The Solution
Bringing the cyber security risk to life with a standout creative concept using “stop the knock-on effect” messaging.
Engaging BIBA attendees with an eye-catching stand design – including a suspended Newton’s cradle!
Developing a premium 2-part direct mail pack to encourage brokers to book a meeting.
Creating a video for use on the stand and to share post-event.
Working with Miramar took a lot of that STRAIN AWAY.
The results
243
meetings achieved in 2 days
2,486%
ROI achieved
“Events like BIBA can involve a lot of work and management to get right. Working with Miramar took a lot of that strain away from us. They delivered a fantastic creative concept for the event, through to a full supporting campaign plan that was delivered on time and with zero stress.”
