Hiscox Exhibitor Stand BIBA 2019

Engaging and strengthening broker relationships

217

exhibitors to stand out against

243

meetings achieved 

2,486%

ROI

The challenge

  • To achieve engagement and strengthen broker relationships at BIBA 2019 conference and exhibition
  • Raise awareness of cyber security risks and the services Hiscox provide to cover for these risks
  • Target of 100 meetings across two days and efficient capture of data at the event
  • With over 8,000 attendees, 5,000 registered brokers and 217 stands, our expert team needed to devise creative that really stood out

The solution

  • Creative concept using “stop the knock-on effect” messaging
  • Eye-catching stand design including suspended Newton's cradle
  • Premium two part direct mail pack encouraging brokers to book a meeting
  • Video for use on the stand and to be shared post event

The result

  • A scratch card incentive brought brokers from across the event venue over to the Hiscox stand to interact with the team
  • Data capture form generated a great selection of leads
  • 243 meetings were achieved over the two days
  • 2,486% ROI

 

Testimonial

Hiscox were thrilled with the event and the experience created by their stand: “Events like BIBA can involve a lot of work and management to get right. Working with Miramar took a lot of that strain away from us and they delivered a fantastic creative concept for the event, through to a full supporting campaign plan that was delivered on time and with zero stress.”

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