We set to work straight away with a series of workshops and meetings alongside corporate guidelines from HHA HQ to define the new look.
From this insight our creative team put together a selection of concepts that were refined to form the new identity.
With the concept created, we then started rolling it out across over 750 (and counting) assets!
We rebranded all marketing and sales materials across their 4 product groups – a huge task that involved a tightly managed quality control process and a rigid project plan.
Meanwhile our digital team started the ground work for a new HHA website. We ran digital workshops to define the new site and sitemap, before design, build and launch.