Award Winning B2B Marketing Agency in Oxfordshire | Hitachi Product Showreel

The challenge

HHA came to us in need of a new corporate video to tell their story
From their recent rebrand (see our other case study here) they wanted to convey their outlook and purpose
The video needed to work across their global marketing team plus the Americas sales and service team
They also wanted to include their customers as an external extension of the campaign

We’ve produced a range of videos for HHA previously so the best way to tell their story was to bring this all together
We took their key message and combined with footage from our previous videos
This was structured across a video storyboard to tie it all together and add movement, interest and flow
To cater for such a wide audience we opted for an internal version and an external version

Two videos: each had the flexibility to tailor the content perfectly to the audience
The internal video installs a real sense of pride for the internal teams by summarising the success of the brand
It brings together the work from across their different regions and teams to show their combined results, creating a strong sense of collaboration
The external video tells the HHA story, who they are and what they do
It's punchy and to the point, with footage from across their previous product videos bringing their messaging to life

Tell us your marketing needs and one of our experienced team will get straight back to you to discuss how we can help.