Hitachi Product Showreel

Showcasing the Hitachi transition through video

Two great videos telling the corporate story behind HHA 

The challenge

  • HHA came to us in need of a new corporate video to tell their story
  • From their recent rebrand (see our other case study here) they wanted to convey their outlook and purpose
  • The video needed to work across their global marketing team plus the Americas sales and service team
  • They also wanted to include their customers as an external extension of the campaign 

The solution

  • We’ve produced a range of videos for HHA previously so the best way to tell their story was to bring this all together
  • We took their key message and combined with footage from our previous videos
  • This was structured across a video storyboard to tie it all together and add movement, interest and flow
  • To cater for such a wide audience we opted for an internal version and an external version

The result

  • Two videos: each had the flexibility to tailor the content perfectly to the audience
  • The internal video installs a real sense of pride for the internal teams by summarising the success of the brand
  • It brings together the work from across their different regions and teams to show their combined results, creating a strong sense of collaboration
  • The external video tells the HHA story, who they are and what they do
  • It's punchy and to the point, with footage from across their previous product videos bringing their messaging to life


  • Total reach of over 9.5 million since on Facebook since launch 
  • Total reach of over 8.5 million since on LinkedIn since launch

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