Miramar designed and built an online interactive guide which would take the partners through a step by step journey towards being brand aware and ready by November 1. The site provided a self-assessment tool, where the partners worked their way through defined tasks in preparation for the launch. Viewing and downloading videos and guidelines on their journey to become experts on the new HPE brand. Users were able to track their own progress throughout the journey and were provided with a progress tracker so they could keep on track and be prepared for when the changes took place.
The online journey also provided quick access to a resource library of all the new brand assets that partners required, in real time, as and when they became available. Partners were sent regular updates via the HPE Partner NewsFlash service to prompt them to check in the library for updated assets.