Lithium Video Cards

Lithium Technologies came to Miramar with a mission to generate new leads for their business. We created an end to end campaign that included DM, video, email templates and the re-print of a customer success booklet. All wrapped up with follow up calls from the Lithium Sales team.

Suite of digital content | 300 tier 1 prospects

The solution

We started with the DM piece, using the latest videocard technology we created a bespoke video card that housed a video that talked about the benefits of using the Lithium Solution. This video was then customised for 5 verticals and the content tweaked with case studies. 
We then developed a series of email templates for Lithium to use within their marketing automation tool and to support the sales team.
Lastly we redesigned and re printed the existing “success book”. Giving the book a refreshed design, including easy to navigate tabs to ensure the user can easily get to relevant case studies.

The result

We distributed video cards to 300 tier 1 prospects to create awareness of Lithium's proposition and created a suite of content for use across social and digital platforms. All elements of this campaign work cohesively to ensure a consistent campaign across different media.