Milton Park
Rebrand and Website

A rebrand and new identity for Europe's biggest independent business park

13%

visitor increase

33%

increase in inbound leads

38%

increase in CTR

The challenge

Milton Park came to us in need of a full rebrand
They wanted a new stand out identity to take the brand forwards
Their brand was tired and didn’t reflect their community culture and ambitious visions for growth
They needed a refresh to attract new investors as well as new tenants with imminent plans to extend the park

An extensive research phase including competitor analysis, focus groups, questionnaires and one-to-one interviews
Insight and results of our research gave the inspiration and tools for the new brand and vision
We would position Milton Park as “the premium business park in the South East of England”
Our new creative styling, typography and tone of copy would reflect prestige and community values
The new brand mark provides the park with an instantly recognisable presence
We produced brand and messaging guides and rolled out the new look across all assets
A new website was designed and built within HubSpot to act as a central hub for the brand

The new brand embodies the park’s key values with a contemporary style
The brand defines the relationship between Milton Park and its’ third-party owners for all audiences
The new website has seen a 13% increase in visitors and 33% increase in inbound leads
The brands' communications have also seen a dramatic improvement across the board with email click through rates up 38%

Tell us your marketing needs and one of our experienced team will get straight back to you to discuss how we can help.