Milton Park Rebrand

What an opportunity! Milton Park owned by MEPC the most prominent business park in our region and the largest single ownership business park in Europe wanted an agency to help them re-brand and establish their identity. We just had to be involved and with a lot of hard work, research and a touch of creative genius we were lucky enough to win the pitch and work with this amazing park renowned for its cutting-edge science and technology companies, high quality bespoke premises and strong community feel.

13% increase in visitors. 33% increase in inbound leads

The solution

The inspiration and tools for the new brand and vision to position Milton Park as “the premium business park in the South East of England”, came from the results of the research focus groups, questionnaires and one to one interviews.

The creative styling, typography and tone of copy used in all communications reflects prestige and community values and the new brand mark provides the park with an instantly recognisable presence.

The result

MEPC and Miramar launched the new brand in December 2016, it embodies the park’s key values with a contemporary style and defines the relationship between Milton Park and its’ third-party owners for all audiences.

The new website, the hub for the brands communications has seen a 13% increase in visitors and a whopping 33% increase in inbound leads. The brands communications have also seen a dramatic improvement across the board with email click through rates up 38%. 

The site can be viewed here.