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245%

increase in unique page views

>70%

improvement in average page load time

The challenge

  • The NetWatch® website was looking dated and lacked engagement. They needed a new site with a look and feel to match their cutting-edge tools.
  • The site needed to position NetWatch as the UK leaders in open source and social media investigation.
  • Other requirements: ensuring the new site was designed and built using the latest technology and optimised for SEO and conversions.
  • This meant showcasing their change in focus from investigation managed services to SaaS (with an emphasis on their open-source intelligence platform, ToolSuite).
  • In line with the new direction, it also needed to be user-friendly – clear, authoritative, and with strong UX.
Updated Website User Experience

The solution

  • We conducted a day-long workshop to identify NetWatch’s goals, existing website pain points, and key personas.
  • We have updated the website copy to reflect the new business direction. The tone of voice now conveys NetWatch’s authority and strong customer focus.
  • The full design & build was completed within the tight deadlines.
  • Following the workshop, we delivered a custom theme WordPress website design & build, bespoke API integration, and custom data feed functionality.
  • To grab the audience as soon as they arrive on the homepage, we created a looping video representing the OSINT ToolSuite.
  • The new website is fully scalable, making it suited for both NetWatch’s immediate and long-term business plans.
The Upgraded Netwatch Website on Mobile

The result

  • 33% bounce rate
  • >70% improvement in average page load time
  • 245% increase in unique page views

* all achieved within the first 2 months of the website launch

quote marks

"Miramar have produced a site which is much more in line with our brand and company image, and exactly delivers on the initial brief. Miramar persevered with us not knowing quite what we were after at times, and worked with us to clarify and deliver on our needs. The site is easy for us to update and populate, and I know we can rely on them to make any changes we might need in the future."

David Purcell, COO

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