Oxford Instruments Product Launch

Oxford Instruments are a leading provider of high technology tools and systems for research and industry. They design and manufacture equipment that can fabricate, analyse and manipulate matter at the atomic and molecular level. As a new client to Miramar, they approached us with a product that they wanted to launch to two different markets through their global distributors, existing and potential customers.

50 leads in first 2 days | Worldwide launch in 11 languages
£1m pipeline in the first week

The solution

Miramar initially went through a naming process to understand the product and define a key messaging matrix. This allowed us to create concepts including: logo, messaging and tone of voice for the two markets.


From there, copywriting for the marketing material commenced and included the creation of many assets including: 8pp brochures, info cards, application notes, event banners, adverts, posters, 3D animation, product videos and a launch video for each of the markets. For the images and video footage, we went onsite to two scrapyards in the Netherlands and a manufacturing factory in Hayes and our in-house motion artist created these and the 3D render to go on the supporting microsite for launch.

The result

“Vulcan” was launched on the 24th January 2017 and within the first two days Oxford Instruments had over 50 leads from website enquiries and the collateral created. Miramar will support the on-going development of marketing materials, including translations to assist the local sales teams with the global launch.