Miramar Agency | Panasonic Toughbook Demand Generation

open rate

CTR

6min

dwell time

The challenge

Panasonic supply a number of emergency services across Europe with Toughpad and Toughbook devices
They came to us in need of a campaign that drove awareness for these products
Each sub-sector of the industry (police, fire and ambulance) has different pain points, needs and roles
Panasonic had a database of contacts they wanted us to reach out to

For a constantly on-the-go and hectic industry, we opted for simple messaging
We drilled down into the pain points for each sub-sector to help match up the benefits the Panasonic products would offer them
To work pan-EMEA we teamed up with a translation agency
We executed a multi-language and sector-specific email campaign
The emails drove traffic to sector-specific landing page with tailored content
For contacts to find out more there was a clear CTA: get in touch and organise a meeting with a Panasonic account manager

Tell us your marketing needs and one of our experienced team will get straight back to you to discuss how we can help.