Plesk Branding

Plesk began as a product owned by Parallels. The Plesk team came to us with a rare and exciting opportunity: To create a blue chip brand from scratch with a 3 month launch time. The new brand was to be unveiled at a key industry event and rolled out across a revamped WordPress site.

3 month launch time
Wordpress CMS and HubSpot

The solution

Miramar started the project by giving Plesk its own identity, workshops, customer interviews and messaging platforms to get the process started.

We created full brand guidelines including imagery, fonts, tone of voice and a company strapline. These guidelines established the Plesk vision, with a look and feel tailored perfectly to their developer target audience.

The result

At the event the Plesk vision became a reality. The industry was introduced to Plesk, with a fully branded and interactive stand, and a Plesk branded monorail transported delegates from their hotel to the exhibitor hall.

The event coincided with the launch of We brought the Plesk brand to life through the design and build of a fully responsive WordPress site. The site included HubSpot integration and e-commerce functionality.