QLogic Rewards Portal

QLogic are a global leader in the provision of data, server, and storage networking infrastructure solutions. QLogic have a 100% channel model and needed to create a pan EMEA incentive and communication programme for their resellers, OEMS and distribution partners.

910 registered accounts
3,281,255 points and counting

The solution

Working with QLogic we planned, designed, developed and fulfilled a pan EMEA online rewards portal and annual communications plan. The solution is segmented by user groups (resellers/distributors/OEMS) and offers tailored information, training and incentives relevant to each of those groups.

The programme offers rewards relevant to all territories through regional vouchers, virtual visas or company cash rebates.

The result

Since launching, the online rewards portal has continuously developed and grown, and now has 921 registered participants, having been awarded a total of 3,281,255 points!

Updates are made on a quarterly basis, adding new SPIFFs and products where appropriate, training and quiz modules allowing users to always have a new way to earn rewards. Email communications are sent out fortnightly to give product, industry and promotional updates and these have seen on average open rates of 27% and click through rates of 14%.

The portal is now central to QLogic’s strategy and has created a community of partners that are receptive to QLogic promotions and communications.