On the busy Softcat sales floors we needed to create a real impact. We opted for stand out creative based on a fun, different to the norm concept that would get talked about. Our messaging was kept simple so that AMs would instantly know what the campaign is about and was reflected in the clear imagery. The concept was Accessorise to Accessorise: by selling accessories you’d benefit by winning cash-in-salary to buy things for yourself. This was brought to life in the creative with contrasting imagery of before and after selling Dell accessories.
By including the Softcat Dell team in the creative we kept things personal, recognizable and made it real, helping to bring together the reseller and vendor.
To launch and execute the campaign we included some pre-launch activity to build hype, an easy to use deal reg portal, produced office digital signage and designed and built a live leaderboard that showed on office screens.