Softcat and Microsoft Surface

Driving traffic to a product landing page

455,000

impressions

9,103

clicks

3 mins 

average time on page

The challenge

  • As part of the Microsoft modern workplace campaign, Softcat wanted to run a campaign focussing on the Surface device range and how these devices enable a ‘modern workplace’
  • The campaign centred around a landing page that promoted four key Surface devices
  • Softcat wanted to use out-of-home and pay-per-click to drive awareness and traffic to the landing page
  • We designed the landing page and OOH advertising for the campaign so Softcat came to Miramar to run the PPC as well

The solution

  • The PPC ran across 3 channels - LinkedIn, Twitter and AdWords
  • The PPC campaign ran for 4 months, with content being tested and refreshed on a monthly basis
  • We tested images, text and CTAs to find the optimal design for the audience
  • Reporting was provided on a monthly basis with a final report completed after the campaign

The result

  • The landing page was the eleventh most popular page on Softcat.com during the campaign
  • AdWords was responsible for 53% of all landing page traffic
  • 60% of leads were driven by AdWords
  • 455k total impressions
  • 9,103 total clicks - average CTR of 2% 
  • Average time on page of 3 mins

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