Cisco One Partner Interview 

Producing and editing an engaging q&a

An integrated video project combining venue sourcing, filming, editing and 3D graphics

The challenge

  • Softcat had the chance to interview and film Cisco’s Director of Enterprise Networking
  • They wanted the q&a to have an impact and bring to life the technical nature of their conversations
  • We were tasked with sourcing a location, filming, editing and introducing some creativity into the interview

     

The solution

  • After reviewing a number of locations we opted for a warehouse in East London
  • The venue came with a range of funky props which would provide interest to the video backdrop, and gave us flexibility to play around with the set 
  • To bring the film to life, our motion artists experimented with some 3D pop-ups to illustrate the techy content 

The result

  • An engaging q&a brought to life through mixed media
  • It stands out amongst the other vendor videos as one of a kind 
  • It showcased the partnership between Softcat and Cisco, strengthening their relationship
  • By using a tracking dolly and a range of cameras, the video has movement and multiple angles
  • The video is a great tool to inform customers and employees about the Cisco solution and partnership 

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