Solar Archive
Brand Launch at Cloud Fest

Engaging delegates with the new brand




day event


exhibitors to stand out against 

The challenge

  • Solar Archive, a new brand we’d worked on for Cryoserver, was due to launch at one of the industry’s biggest events: Cloud Fest 2018
  • With over 7,000 attendees, 2,500 exhibitors and the event spanning 6 days, we needed to do something that really stood out
  • Solar Archive is the white labelled version of Cryoserver, a new venture for the company
  • It repackages their solution for launch to managed services providers worldwide

The solution

  • For a cost effective, re-usable and sleek stand we opted for a curved pop up solution
  • We kept the design to a minimum – letting the brand’s strong imagery do the talking, capturing attention from across a busy hall
  • We wanted to create a buzz around the stand with something fun and different to the usual giveaways.
  • Thinking around some of the values of Solar Archive: flexible, power and fast, we created a batak-style game
  • Our design team created the user experience for the game and a branded interface, that our developers then built as a desktop app
  • We created flyers for circulating throughout the event that as well as product info, contained a unique code
  • The code could then be tried in a padlock on the stand: the padlock unlocked a glass box containing a range of tech prizes

The result

  • The game took centre stage on the stand, running from a 55” touch screen to bring a fun, interactive and competitive element to the stand
  • Delegates were crowding around the screen to compete, and the delegate capture form generated a great selection of leads
  • The stand looked great and was easy to assemble and transport. It can readily be used at future events too
  • The flyers brought delegates from across the event venue over to the stand to find out more and interact with the lockbox to see if they’d won
  • Solar Archive were thrilled with the event and the experience created by their stand – they had some great conversations with delegates brought about by curious visitors

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