Solar Archive Brand Launch at Cloud Fest

Solar Archive, a new brand we’d worked on for Cryoserver, was due to launch at one of the industry’s biggest events: Cloud Fest 2018.

With over 7,000 attendees, 2,500 exhibitors and the event spanning 6 days, we needed to do something that really stood out.

Solar Archive is the white labelled version of Cryoserver, a new venture for the company: it repackages their solution for launch to managed services providers worldwide. 

Creating a buzz on the stand to launch the new brand to the industry

The solution

For a cost effective, re-usable and sleek stand we opted for a curved pop up solution. We kept the design to a minimum – letting the brand’s strong imagery do the talking, capturing attention from across a busy hall.

We wanted to create a buzz around the stand with something fun and different to the usual giveaways. Thinking around some of the values of Solar Archive: flexible, power and fast, we created a batak-style game. Our design team created the user experience for the game and a branded interface, that our developers then built as a desktop app.

We created flyers for circulating throughout the event that as well as product info, contained a unique code. The code could then be tried in a padlock on the stand: the padlock unlocked a glass box containing a range of tech prizes.

 

The result

The game took centre stage on the stand, running from a 55” touch screen to bring a fun, interactive and competitive element to the stand. Delegates were crowding around the screen to compete, and the delegate capture form generated a great selection of leads.

The stand looked great and was easy to assemble and transport. It can readily be used at future events too.

The flyers brought delegates from across the event venue over to the stand to find out more and interact with the lockbox to see if they’d won. 

Solar Archive were thrilled with the event and the experience created by their stand – they had some great conversations with delegates brought about by curious visitors.