Miramar designed and built a multiple choice survey web application that could be hosted online and sent to defined recipients via a 6 month email campaign. This was further developed into an offline application that could also be used at trade shows and events to collect lead data. Miramar also built in a unique password system which would generate a code per entry to avoid non-designated people entering the survey and its stored data.
In order to encourage participation in the survey and to gain further leads the survey was incentivised, with e-vouchers available upon completion of the survey. An automated response was sent to all individuals that completed the survey to notify them that their voucher code was on its way, creating a great buzz. The offline application was loaded onto iPad’s making it easily transportable to any location.