Valda Energy
Brand and Website

Creating a new brand identity along with a website 


page views in the first two months


pages viewed per session


minutes spent on the site per session 

The challenge

  • Valda Energy wanted to enter the UK gas and electric market with a new brand identity, positioning themselves as the best gas and electric supplier for the SME business market
  • Their new brand had to reflect their identity and values: sustainability, digital focus, and being customer-centric
  • The website needed to be user-friendly and reflect Valda Energy's brand tone of voice by being clear, straightforward, and using common sense
  • The design and build had to be completed to a tight 3-month deadline so Valda Energy could go out to market and get energy brokers onboard
banner image

The solution

  • Miramar delivered brand creation, website design & build, business platform website integrations, a bespoke customer login area, and an asset roll-out for Valda Energy's launch
  • We ensured the brand and website gave users clear communications and a straightforward experience, reflecting Valda Energy's brand values
  • The full design and build of the new website was completed within the 3-month deadline
  • The new website is fully scalable, so it can fit in with both Valda Energy's immediate and long-term business plans
banner image

The result

  • The new website saw over 5,000 page views in the first two months since the launch
  • On average, users spent nearly 4 minutes on the site per session
  • Users viewed an average of 4 pages per session
  • There was a bounce rate of only 35%



Emma Russell, Marketing Manager at Valda Energy, said:

“Miramar have been instrumental in helping us to deliver our vision.  They quickly understood what we wanted to achieve, and within extremely tight deadlines, we have a brand identity, website and customer portal which I believe will resonate with our audience.  Miramar have given us the tools to be a digital first and customer centric business, with scalability to cater for our immediate and long-term business plans.”


Thinking about working with us?

Tell us your marketing needs and one of our experienced team will get straight back to you to discuss how we can help.

Chat to us