Valda Energy
Brand and Website

Creating a new brand identity along with a website 

5,000

page views in the first two months

4

pages viewed per session

4

minutes spent on the site per session 

The challenge

  • Valda Energy wanted to enter the UK gas and electric market with a new brand identity, positioning themselves as the best gas and electric supplier for the SME business market
  • Their new brand had to reflect their identity and values: sustainability, digital focus, and being customer-centric
  • The website needed to be user-friendly and reflect Valda Energy's brand tone of voice by being clear, straightforward, and using common sense
  • The design and build had to be completed to a tight 3-month deadline so Valda Energy could go out to market and get energy brokers onboard

The solution

  • Miramar delivered brand creation, website design & build, business platform website integrations, a bespoke customer login area, and an asset roll-out for Valda Energy's launch
  • We ensured the brand and website gave users clear communications and a straightforward experience, reflecting Valda Energy's brand values
  • The full design and build of the new website was completed within the 3-month deadline
  • The new website is fully scalable, so it can fit in with both Valda Energy's immediate and long-term business plans

The result

  • The new website saw over 5,000 page views in the first two months since the launch
  • On average, users spent nearly 4 minutes on the site per session
  • Users viewed an average of 4 pages per session
  • There was a bounce rate of only 35%

 

Testimonial 

Emma Russell, Marketing Manager at Valda Energy, said:

“Miramar have been instrumental in helping us to deliver our vision.  They quickly understood what we wanted to achieve, and within extremely tight deadlines, we have a brand identity, website and customer portal which I believe will resonate with our audience.  Miramar have given us the tools to be a digital first and customer centric business, with scalability to cater for our immediate and long-term business plans.”

 

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