With such a targeted set of data, a direct mail piece stood out as a perfect tactic. For a busy senior audience we needed something sleek and smart that would get past the gate keeper: branded Venafi presentation boxes were designed and produced to house our mailing. Inside the bespoke boxes we designed, sourced and placed three pieces:
- A looping flyer that simplified the Venafi solution, its benefits and why it’s needed
- The remote to an Amazon Fire Stick (the Fire Stick itself to be redeemed upon a face to face meeting)
- A postcard explaining the Fire Stick incentive and linking to a campaign site
Our responsive campaign site furthered the journey for the recipient, adding details about Venafi, their solution and providing a form to complete for meeting bookings.