Vertiv Pan-EMEA Event Series

Building engaging stands across a series of pan-EMEA events 






modular stand 

The challenge

  • Emerson Network Power came to us with a great opportunity to have fun with a new brand
  • The new brand was to be gradually introduced over the course of six key exhibitions
  • After the first two events, the new brand was to fully take over the stand creative 
  • Emerson had six stand spaces all with unique dimensions and layouts
  • The brief was a stand design that would work for each event and a creative presence that would engage with delegates getting them to step over the line

The solution

  • We designed an interactive and experiential modular stand that had high impact across all six events
  • The reusable framework with interchangeable graphic panels allowed us to focus the creative and message based on each events audience and market dynamics
  • To capture delegate attention striking video walls showcasing case studies and the new company brand proposition were installed
  • Four interactive podiums were set up to host their customer app, which guided delegates through their product offering
  • The stand team along with a barista kept the delegates buzzing
banner image

The result

  • Feedback from delegates, the team on the stand and even competitors was great
  • Interactive podiums were in constant use providing insight into Vertiv products
  • The app content gave delegates a relaxed and personal way to research the proposition without the usual direct sell
  • The video wall drew crowds and encouraged delegates to step over the line and engage with the interactive elements or the sales team
  • A great event series with a big bundle of new leads and conversations to be continued
  • The modular stand can be reused for the next event calendar 
banner image

Thinking about working with us?

Tell us your marketing needs and one of our experienced team will get straight back to you to discuss how we can help.

Chat to us