Vertiv EMEA Events

Emerson Network Power came to us with a great opportunity to have fun with a new brand. They had rebranded as Vertiv and had four key exhibitions across EMEA to introduce the brand to customers and the market. Emerson had four stand spaces all with unique dimensions and layouts. The brief was a stand design that would work for each event and a creative presence that would engage with delegates getting them to step over the line.

Stand design and build, plus on-site support at 4 key industry events pan EMEA

The solution

Miramar designed an interactive and experiential modular stand that had high impact across all four events. The reusable framework with interchangeable graphic panels allowed us to focus the creative and message based on each events audience and market dynamics.

To capture delegate attention striking video walls showcasing case studies and the new company brand proposition were installed. Four interactive podiums were set up to host their customer app, which guided delegates through their product offering and the stand team along with a barista kept the delegates buzzing.

The result

The stand looked awesome and that’s not just us saying it, the feedback from delegates, the team on the stand and even competitors was great. The interactive podiums were in constant use providing insight and giving delegates a relaxed and personal way to research the proposition without the usual direct sell of an event.

The video wall drew crowds and encouraged delegates to step over the line and engage with the interactive elements or the sales team. A great event with a big bundle of new leads and conversations to be continued.