Westcott 
Rebrand and Website

Creating a full rebrand along with new website

32%

increase in site users

38%

increase in sessions

49%

increase in page views

The challenge

  • Westcott Venture Park came to us in need of a full rebrand and website
  • The new brand needed to define the Park’s values and reflect its vision: to be recognised as a UK centre of excellence for global technology
  • They were unsatisfied with the current park name and were considering dropping “Venture”

The solution

  • We carried out multiple workshops to define the new brand, messaging and company name
  • The results allowed us to create a brand bible made up of the following items: brand overview, research summary, tagline and service proposition, vision, elevator pitch, narrative, personality and tone of voice
  • Following a combination of research, internal brainstorms and discussions with stakeholders, we produced ideas for a new park name from which Westcott made the final decision of “Westcott”
  • Brand guidelines and collateral were rolled out in the new brand
  • We also carried out a workshop to define all technical requirements for the new website

The result

  • The new brand and logo reflect Westcott’s values, aims and key personality traits (‘helpful’, ‘creative’, and ‘forward-thinking’)
  • The new website has seen a 32% increase in site users and 49% increase in page views
  • Positive feedback received from Park occupiers and the broader business community

 

The testimonial

Westcott were thrilled with the rebrand and website: “Miramar worked with us to fully understand our core values and future aims then delivered an inspiring rebrand and website that truly reflects our community, culture and visions for growth. They completely re-built our branding which now offers a fresh, contemporary look, complete with new logo, colour palette, website, marketing materials and promotional products.

We are delighted with the results of this project which truly reflect our values and we have had positive feedback from businesses based at the Park as well as the wider business community.

We were really impressed with the account management and creative ideas provided by the Miramar team who have been a delight to work with and have provided a professional and responsive agency service. We look forward to developing the brand further as the business park grows.”  

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