Zerto Target Account Campaign

Encouraging prospects to book a meeting

30

DMs sent

7

meetings booked in first week

5

of which were key targets

The challenge

  • Business continuity software company Zerto Ltd. called upon Miramar to help them raise awareness of the Zerto proposition.
  • They were looking for a direct marketing campaign that generated engagement with their target accounts and resulted in face-to-face sales meetings.

The solution

  • We sent out the latest premium LEGO® sets, with a unique spin: the boxes only contained half the LEGO® bricks required to complete the set.
  • We designed a bespoke Zerto-branded sleeve for each LEGO® box and inserted an A5 flyer with a call to action instructing prospects on how they could receive the rest of their LEGO® bricks by organising a face-to-face meeting with their Zerto sales rep.
  • Shipping each box with recorded delivery gave us the ability to track when recipients received the direct mail, allowing the sales teams to follow up with phone calls at the most appropriate time (and use the LEGO® bricks as a great conversation starter!)

The result

  • The campaign was a big success, receiving positive feedback on its creativity from both Zerto and the target accounts.
  • In the campaign’s first few days 5 key targets reached out to book a meeting, opening the door for the Zerto team to start building relationships.
  • It is the most successful direct marketing campaign Zerto have run, and plans have been made for it to be repeated in the near future.

 

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