10 questions: with Jody Measures.

Written by Jody Measures

Introducing Jody Measures! Our new Creative Director.

We love Jody. He’s already part of the Miramar furniture. We would love for you to get to know him, like we have.

1: How did you get to where you are today as CD of Miramar?

By having a strong mix of craft and graft. By producing engaging work that drives a positive response. By wanting to keep developing and improving myself, my work and those around me.

2: What’s your motivation?

I believe in the power of creativity so, ultimately, it’s to create great work. Great work will always be successful, so it will naturally attract the opportunity to do more great work. And I love the word ‘better’. Can we make it better? Can I be better?… There is no limit to ‘better’, so that drives and inspires me to keep growing and improving.

3: What’s your favourite part of the job?

That ‘Eureka’ moment when we come up with a fantastic solution to a clients’ brief. The creative process is a difficult one to manage and is beset by insecurity and worry, so when you have a break-through it’s an amazing mixture of feelings and emotions, from relief to belief to pride. Creative work is a very personal thing. And though we are creating work for our clients, there is always an intrinsic emotional connection to it. The clients’ work is the agency’s work is my team’s work is my work.

4: What’s your favourite Pantone?

This does tend to change pretty regularly depending on what I’m working on or what I’ve recently seen and loved. Right now, it’s around Pantone 318 which is inspired by the tick on an amazing pair of Nike Air Force 1s that i recently bought for my daughter. Love them (I’m a trainer freak).

5: What’s been your favourite client project to work on, ever?

I’ve worked on some big events for Coca-Cola which were great fun, and I’ve always loved movies so working for Disney and 20th Century Fox always gave me a buzz, especially when walking onto the Fox lot every week. But the best clients are the brave ones, because They allow you the space to push the boundaries so that they will stand out from the crowd. I’m really excited to be joining Miramar and seeing where we can take B2B marketing. Tech brands are such an intrinsic part of our everyday lives and that means the creative boundaries no longer have to be a poor cousin to consumer brands. So it’s an exciting time to be in the B2B world.


6: What advice would you give to someone thinking about life in the creative industry?

To be creatively ambitious. Your work is never going to cut-through if it looks the same as everything else. But it’s easier said than done. You have to be bold, brave, resilient. And you have to have belief in yourself and your work. Because if you don’t then no one else will.

7: What three things are currently top of your bucket list?

I’ve always had the mindset to experience as many different things as possible, and I’ve been lucky enough to have been able to do just that. But currently top of my list is to skydive – I just have to overcome my deeply rooted fear of heights.

8: What do you do outside of work?

I’ve always been very active so through the summer I play golf and through the winter I play hockey. Snowboarding is my favourite holiday of the year. But I’m always happiest getting out and about with my daughter, going swimming, watching movies, theme parks, theatres and exhibitions – all the fun stuff.


9: What’ the worst job you’ve ever had?

Ha. Great questions. The one that everyone seems to squirm at is when I worked in an abattoir for a month or so in Australia. Thankfully I wasn’t involved in the ‘beginning of the production line’, but I’ll always remember seeing those guys splattered with God-knows-what whilst queuing up for a meat pie at ‘smoko’. It was a period which taught me an important lesson about how far I can push myself when I’m really up against it.

10: How do you define creativity?

Creativity is a fight against the ordinary. It’s thinking in a way that is different from the ‘norm’. The ability to see something that the majority don’t see. The best creative agencies are the ones that embrace the notion that creative thinking is not just for those in the creative department, but to every person and every department that touches a project from its inception to its delivery. Creativity is the fun side of life. We should all embrace it.

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