Digital Marketing Agency | B2B Marketing Services

The tactical route to ROI

Things move fast in digital. The number of tactics and technologies marketers can use for each campaign keeps growing. There are the exciting, brand-new options; the tactics you know; and the ones that will actually attract the highest-quality leads – which might differ entirely from those first two.

Our focus is always on studying and selecting the right blend of tactics to deliver peak ROI. We’ll consider what’s new and what’s familiar, but our unwavering goal, led by your objectives, is to pinpoint what will work.

Strategy first

How do we do it? Simple. We select the right tactics because we’ve put an iron clad digital strategy in place to identify them. Our approach rests on doing the groundwork to uncover precisely who you need to target, their pain points, and where they’re spending their time online. Once we’re armed with those insights, what we need to say and where we should say it becomes clear.

We believe in demystifying digital marketing so there’s no guesswork, just a clear path to results. It’s not about reaching the most people. It’s about reaching the right people.

"Very pleased with the proactive approach by Miramar. They suggested several optimisations along the way which indeed made this campaign a great success. Their reporting was also best in class.”

Sivashankar Kuppusamy, ProAV, Panasonic Connect Europe, Marketing Manager

1.95%

landing page conversion rate

See case study

Onward and upward, always

The beauty of digital marketing is that it’s measurable. Marketers can (and should) use analytics to continuously pivot for optimal results. But with huge amounts of data at our disposal, the trick is to spotlight only what’s most valuable.

We pride ourselves on assembling the most truthful picture of campaign performance at each stage, rather than cherry picking the data that makes us look best in the moment. It allows us to think long-term, staying doggedly focused on driving ROI and future-proofing your marketing for success.