Video demands our attention. Motion is fast becoming the most popular way we consume content online. And now that animated ads are far more likely to stop the scroll than static ones, everyone’s starting to get involved.
But let’s pause for a sec. What does marketing look like in motion?
When we talk about motion assets, we usually mean animated designs, often featuring text. These assets might include elements of 2D, 3D, character animation, kinetic type, and/or hybrid combinations. Video – live action and typically filmed on location – is just one possible element of a motion marketing strategy.