We like cake. We assume you do, too.
Even if you’ve never made one, you probably know you can’t bake a cake just by throwing an assortment of items from your cupboard in a bowl. You don’t have to be Mary Berry to know you need to mix the right ingredients with the right tools and bake it at the right temperature for the right length of time.
What does this have to do with omnichannel marketing?
Well, omnichannel marketing refers to how you nurture sales across all (omni) your channels. This includes your website, social media, email, in person events, etc.
For these efforts to succeed, you need the right marketing materials, right channels, and a clear recipe for executing your plan.
Just like baking a cake. Sort of.